How to Create a Site Map

  1. What is a site map?
  2. What is a site index?
  3. Creating the map.
  4. Make one for your site.

After reading this article, you will have a basic understanding of principles associated with site indexing and indexing your site content. You will be able to create a map on your own that is within the standards of Google.


There are two types of site maps: the content index and the search engine index defined as the Sitemap with an uppercase “S”.

This article is concerned with the search engine. We want to tell the spiders and crawlers how to read our site.

Site Index

The content index is a document that lists content for visitors to your site. A link is displayed on your web pages that will take your visitor to this index and displays a listing of your site content. Some people call this a “sitemap” but it’s really a part of the navigational menu, an extra page on the site.

Map Creation.

HTML tags communicate the important structural information about your site. The information is summarized using tags and makes it easy for the spiders and crawlers to digest.


To make sure that your entire site is indexed, the xhtml Sitemap document is necessary.

You probably thinking, “What the heck?”.

But, don’t worry. You can do it. Here is the help you need. It’s free and quick, 4 steps and a little house keeping at your hosting company.

See for detailed and free instructions.

Make me a Sitemap.

The quickest way to create a Sitemap is to use a text editor such as Notepad.

  1. Open a new text document.
  2. Type the full URL address (including “http://www.”) of your index page.
  3. Type the full URL of each page you want indexed, each on a separate line.
  4. Save the file as “sitemap” with the “txt” or text-only extension.
  5. Upload this file to your root directory.

This is how to create a sitemap for your site promotion.

List Building Secrets of the Internet Marketing Millionaires

Building your list in internet marketing is crucial to your online business success. It has been said many times in many ways by the most successful internet marketers that “the money is in the list”. If you have been involved in internet marketing for any amount of time I am sure that you have not only heard that particular expression but also found it to be true.

Now that we have established that list building is very important to the life of our internet business. How can we do it effectively? What are some of the list building secrets of the internet marketing millionaires? Although there may be many methods and techniques used by the top internet marketing earners,the truth of the matter is that the internet marketing millionaires don’t really have secret methods to list building. They employ and use the same basic methods an techniques that all internet marketers use the difference is that they have learned how to use these methods very effectively for maximum list building success. They also understand that by giving their potential customers something they really want is a key to winning at list building. There is no sure way of telling what each and every one of your potential customers will want, however you can be sure that for the most part it will be a product or information relevant to the niche or internet marketing field of interest.

Good valuable information is not always easy to come by that fact makes it a very much sought out and popular to most potential customers, it is something everyone wants and do not always have the necessary time to find. Once the successful internet marketer establishes what kind of information, product or service his potential list is looking for by doing the proper research, he then will take the appropriate actions to use it as a bargaining chip to build his optin list. Evan at this point he cannot be sure that what he has to offer will truly appeal to his market. so he must always be ready an willing to make changes to his information if it is not getting his desired results. Always be willing to try something new or different. This not only includes making changes to the information you may be using, but also any product or service that you are offering as well.

Now that the internet marketing millionaire has defined the product, service or information that he will use to exchange for his opt-in list members names and email addresses he will need a strategy of getting his offer to these individuals. There are many techniques that he may choose to use, the one thing he will make sure he dose is to keep it simple no matter what method or methods he uses. I will list a few of them here for you to examine today.

1. The Website

The main thing to building your mailing list by use of your website is to make sure you place your opt-in box in a strategic place on the page. you want to place it so that it is easily noticeable but not intrusive to your visitor, It should not be the first thing on your webpage when they examine your site. A great place for your first opt-in box is the upper left or right hand corner below your headlines and sub headline, since it follows the natural reading pattern of the average visitor. You will notice that I said first opt-in box, the reason I say that is because it is a good idea to try placing more than one opt-in box on your website or page giving your visitor multiple opportunities to register at different places on your site.

I want to mention at this time that to prevent the unwanted use of spamming to others email addresses you should always confirm that your visitor has actually signed up to your optin list before sending them any information what so ever. you can do this by using a autoresponder service that will send a confirmation email requesting immediately that all of your new opt-in list sign-ups click a link in this email to agree to receive information from you. Remember spamming is illegal and is not tolerated, don’t do it!

2. Using Affiliates

The successful internet marketer realizes that it is not possible to reach all of the people that may be interested in his product, service, or information, what he dose know is that by using affiliates to help out he will reach many, many more interested individuals than he could on his own. Getting affiliates to your internet business can take time, however if you do have them on your side they can prove to be a formidable force when it come to building a impressive opt-in list.

3.  Newsletters

Newsletters have been confirmed to be by far the most effective method to motivate people to sign up for business optin list. Individuals would like to understand or know that they really are about to obtain something of value when they give up their personal info, often if it’s simply his or her email address. Keep in mind, developing your opt-in mailing list is definitely all in relation to providing your customers what they truly desire. Here are two ıtems that your prospects genuinely want, no matter what business you’re engaging in: information and quality for their money. A newsletter will provide them with both.

4. Using Coupons and Discounts

Coupons and discounts are a Excellent way to get individuals to sign up to get your emails. Consider it. No matter how many times you visited a specific store, suppose you understood that each time they sent you a advertisement it would also include a valuable coupon, wouldn’t that encourage you to take advantage by joining their mailing list?

Try using this criteria when trying to decide what coupons or discounts to give your potential opt-in members.

- Don’t give coupons or discounts for your top or hottest selling products or service. They will sell themselves.
- Make your coupon 20% off of any product or service over $20.00, this is usually enough to have your visitor return to your site to sign up to your list for future bargains
- Never give away more than you can afford to. After all you will never be a millionaire marketer if you are always in the red.
- Always change the amount of your discounts this way your customer will stay interested in checking your emails whenever they arrive to their inbox because they are not sure what kind of deal you have to offer today.
- Never offer a coupon or discount on a product or service that you already have a discount or sale on. It doesn’t look good and will defeat your purpose in the long run. There is an exception to this, if you have a really high priced product or service that you have on sale or discounted for a small amount, if you give a coupon for this item make sure the difference in price is substantial.

5. Use Free Trials and Downloads

Another fantastic method to building your million dollar opt-in list is to offer free trial of one of your products or services or a free download of a piece of software, e-book, ringtone, song or anything else associated with your business that your customers will be interested in. Remember the internet marketing millionaire will always look to give his potential customer what the really want so keep these 3 things in mind when using free trials and downloads to build your list.

First – Give teasers or parts to one of your top products or services. If it is a top selling ebook make a chapter or two downloadable for free, if it is a membership or service give limited access to the website and features that you will be offering.

Second – Now this is in addition a excellent occasion to unload a number of products that simply are not producing income for you at all long as they have value are of good quality and you happen to have got these readily available in digital file format. In the event that you market software and at this time there is specific program which is useful yet unfortunately really did not appear to be driving in a generous profit you may possibly give a basic edition free of cost. Not merely is this a effective promotion for your full software package, itâEUR(TM)s a excellent way to grab your customers attention and inspire them to decide to join your mailing list.

Third – Don’t just pick aimlessly. If your niche or specialty is in website building software you should not choose this time to change to some other product or service that you know little to nothing about. Remember that your customers are now there for what you have to offer them, what they have a interest in. Never think you have to extend yourself outside of your own area of mastery to try to make your opt-in seem even more appealing. Stay with what you understand or know and you will not choose incorrectly.

There are many other methods used by the internet marketing millionaire to help them build incredible mailing list. For you information I have listed a few more of them below. When you have the time do your own internet search to do a little research on each techniques and tips you find below. This exercise will not only help you to realize why having to search for information puts so much value on the offering or presentation of specific information to others to build your ultimate mailing list, it will also get you more acquainted to other powerful list bulding techniques that you can use.

- Run contest and give prizes
- Give away ebooks and special reports
- Article marketing
- Use video marketing
- Use popup windows
- Don’t make it difficult to opt out of your list
- Make sure that your emails are relevant to your product or service and are well written.

This list goes on. Learning to use these methods efficiently, effectively and for all they are worth is the key to listbuilding like a internet millionaire. Remember they were not always internet millionaires, they had to start some where. Once you put the lisbuilding methods listed here into practice, who knows maybe you will also reach the status of one of the successful internet millionaires.

Income Opportunity Home-Based Business

The income opportunity home based business industry is HUGE! There are tons of options for you to choose from and it will largely depend on your personality which opportunity you go with. At Thrive Learning Institute you will get proper guidance on which opportunity is right for you!Multi-Level Marketingone of the most popular opportunities is called Multi-level marketing. this is a model that allows you to build a down-line of business owners that “work for you” so to speak. They aren’t accountable to you but a percentage of the money from those you recruit will be paid to you. Imagine If you got a down-line of 100 people all running business bringing in $3000 per month and you got 10% of each of there profits. that would total $3000 for you every month without doing a single thing.Now factor in what you could do with your own business and that adds up. Also imagine if you kept adding people to your down-line so that you got more and more passive income. The potential is huge and can be run right from home.Some of the drawbacks to MLM’s are the fact that most of the money you can make comes from getting people into your down-line. This will take a lot of selling and convincing for you to really reap the benefits. For some people who have natural talent in sales this would be a perfect business model to get into. However if you’re not so much of a people person I would recommend you stay away from it. Don’t worry, the income opportunity home based business world has other options and Thrive Learning Institute has thorough curriculum for most of them.Internet Based OpportunitiesInternet based opportunities are exciting because new technology is allowing you to focus more on strategy rather than busy work. Also there are several models that allow you to completely bypass the human factor. No customers, no bosses, no up-line or down-line and no employees. Of course doing it all yourself does take a lot of motivation and discipline but you can turn the passive income into a lifetime monthly payment and never have to deal with anyone.The business model that exemplifies this the best on the internet is the affiliate marketing and AdSense niche websites models both of which have extensive resources in Thrive Learning Institute’s E-Library income opportunity home based businesses are exciting but at the same time require a lot of boldness and an entrepreneurial spirit. If you have these characteristics then go for it! The income opportunity home based business industry is waiting for you!

Establishing an Income Opportunity Home Based Business

Establishing an income opportunity home based business is an ultimate aim of a lot of people who are exhausted by the daily pressure at work, worn out by the extensive commutes, trapped by the corporate stiff competition among the colleague and confined within the cubicles. Majority of the people believe that putting up a home internet business will give them financial and time freedom. Thus, engaging in this kind endeavor will give them the benefit to be at control with their lives and free from the manipulative and abusive employers.Moreover, starting a home online entrepreneur is cost effective since you just need an efficient computer unit and hypersonic internet connection within a small room or even in the garage. It is not only cost efficient but people who are engaged in this kind of enterprise will benefit from tax advantages. There are times that your might be used as a business headquarters so rental fee can serve as an additional income.In fact the government has recognized the pivotal role and contribution of online home business in the economic growth of the country.There are two major paths to start the online home businesses. The first path and the most encouraged, is to begin your new enterprise as part time job in addition to your full time work. You may do it during spare time like in the evenings or weekends. This gives you the opportunity to continue the salary that you are earning in your regular job and an additional income coming from your home based on line business.Furthermore, this approach will help you to accumulate your business capital if you are planning to expand your business. Likewise, this strategy will give you an easy exit if things did not work out as you planned or expected. Thus, you may temporarily stop your on line business ventures while you are still exploring for the best business opportunities or until such time that you have mastered already the craft of on line business. Meanwhile you can still enjoy the wage and the job’s remunerations.The second path you can undertake is to completely abandon your job and start your income opportunity home based business. Some people will resort to this option because they are in haste to start this kind of venture or they want to be fully hands on to their new endeavor.If you want to try this approach you must sufficient capital to shoulder your personal everyday expenditures and your business operating costs. When you start this kind of venture you must have a better financial and strategic blue print and a wider perspective on the nature of this business.It is indeed a real challenge and excitement when you are starting a new home based business. Nonetheless, it is important to bear in your mind that commitment, passion, and perseverance are some of the important personal attributes you must develop so that you can be successful in this endeavor.

Are Most Home Based Businesses Scams?

You’ve probably heard that most home based business opportunities that you find on the Internet are scams. There are a lot of scams on the Internet, but very few of the home based business opportunities are scams.Don’t get me wrong. A lot of the home based business opportunities you find on the Internet should be viewed with extreme caution because they try to make you believe that you will earn a six figure income with very little effort and no training, but I wouldn’t classify them as scams.A scam is a deliberate attempt to dupe, deceive, or trick you into believing something is real when the scammer knows that it is not.One of the most famous scams is The Nigerian Advance Fee Scheme. It involves the receipt of an unsolicited letter purporting to come from someone who claims to work for the Nigerian Central Bank or from the Nigerian government. In the letter, a Nigerian claiming to be a senior civil servant will inform the recipient that he is seeking a reputable foreign company into whose account he can deposit funds ranging from $10-$60 million which the Nigerian government overpaid on some procurement contract.The goal of the scam artist is to delude the victim into thinking that he or she has been singled out to participate in a very lucrative — although questionable — arrangement. The intended victim is reassured of the authenticity of the arrangement by forged or false documents bearing apparently official Nigerian government letterhead, seals, as well as false letters of credit, payment schedules and bank drafts. The scam artist may even establish the credibility of his contacts, and thereby his influence, by arranging a meeting between the victim and “government officials” in real or fake government offices.Once the victim becomes confident of the potential success of the deal, something goes wrong. The victim is then pressured or threatened to provide one or more large sums of money to save the venture. For example, an official will demand an up-front bribe or an unforeseen tax or fee to the Nigerian government will have to be paid before the money can be transferred. Each fee paid is described as the very last fee required. The scheme may be stretched out over many months.That is the sort of scheme I think of when someone says that something is a scam.I have not found any home based business opportunities that are such blatant scams. The problem is that many home based business opportunities lead you to believe that what you are seeking can be achieved much quicker and more easily than is likely. They are not scams because what they say is possible, but it is highly unlikely.Leo Saraceni, a home based business expert, notes that two types of people buy into the hype or the scam:”1) the excited, impulsive, no-previous experience entrepreneur: he/she will buy into the hype, even after researching basic things like the Business Bureau, put their heart into the business for about a month, get overwhelmed by the fact that they’re actually running a business that they know nothing about, and quit.Those folks turn around and classify their experience as a scam – they populate scams[dot]com simply to try and “get back” at the company”2) the opportunity seeker, looking for immediate gratification: those are the people that really get scammed because they believe some banker in Hong Kong is going to transfer a TRILLION dollars into their account if they just give them $100.”So, what should you conclude?Most home based business pitches are full of hype, but that doesn’t make them scams. You should take the hype with a grain of salt. Do what lawyers call “due diligence”. Find out all you can about the company, its products, the company founders, its markets, and its compensation plan. Try to talk with its distributors to see what success they have had and how long it took them to achieve it. If I can be of any help with your “due diligence”, don’t hesitate to email me.

Selling Big: Finding the Right Marketing Partners

Once inventors have a product ready to sell, they need to decide how to market the product. They might choose to sell the product themselves, which generates the most profit per sale, but the main drawback is that sales might get off to a slow start or never get started at all. Another option is to land a marketing partner-another company already selling into the target market-which has the potential for very fast sales growth, but the main drawback is they will need to give 20 to 25% of their sales volume to the marketing partner to cover sales and marketing costs. At first glance the 20 to 25% seems high, but in reality most consumer products companies spend approximately 20% to cover sales and marketing costs. Selling through a marketing partner may not be viable if you have small margins, but it is often the best course for fast sales growth for inventors with high margin products, where the product’s wholesale sales price is at least twice the product’s manufacturing costs. This article covers how to find a strong marketing partner to sell your product.

There are several principles to follow when selecting a partner. The partner needs to be selling to the right market and they also need to be able to generate significant revenue per year with your concept. The partner should also have a strong reputation and have had strong sales growth. But the critical point is to work with companies where the inventor can find someone inside the company who is willing to push management to carry your product. Ideally this person is a regional manager or marketing person with enough clout to move the project forward. The marketing partner can be chosen from a wide range of businesses: a manufacturing company that makes other products it sells, a distributor who sells to the same target market, a manufacturer’s representative firm that plays an important role in a particular market, a large end user of an industrial product, or even a major retailer looking to sign a private label agreement for its stores.

Potential Marketing Partners

Typically when people think of a marketing partner, they are thinking of bigger companies that have large marketing and sales staff. Those companies can be good partners, but they are also partners that can take a long time to sell. What you need from a marketing partner is a commitment to take the product for a period of time, which means a marketing partner is a very broad term for inventors. For example, a retailer is a partner if it agrees to buy a fixed number of units for three years in return for an additional ten percent discount and an exclusive sales agreement.

Companies with Branded Offerings

Products and services are branded when they are sold under a name the company promotes. The Geek Squad sells branded computer repair services and the Crank Brothers sell branded bike repair products to bike shops. Companies with branded products typically sell through established distribution channels, compete with many other companies, and have a somewhat steady stream of business. These companies will be interested in marketing inventor products when those deals improve their competitive situation.


Distributors often look for exclusive deals on “hot” products or services that have strong customer demand since it boosts all of their products’ sales.


They already buy lots of private label products, which are typically nonexclusive agreements for a product with the retailers name on it. A private label agreement is one option to an inventor when the retailer makes a three or four year commitment.

Companies that Market Others’ Products

Many markets have one or two companies that market products from overseas manufacturers or small US companies. They also make strong marketing partners.

Finding Potential Partners

Finding partners starts with the target customer. Anyone who is active with your target customer is a potential partner. Make a list of all the companies and organizations that interact with your targeted customers. The best way to find these companies is by using directories that are posted on web sites for trade magazines and associations and from exhibitors lists from industry trade shows.

Trade magazines typically have directories where you can often get a list of manufacturers, manufactures’ representatives and distributors. As an example, I learned rock salt lamps are popular in Pakistan, both for their soft ambient mood lighting and because the rock salt lamp releases ions when the light is on that have some medicinal value. To look into potential partners I did an internet search for lighting retailer trade magazines and at the top of the list was the site for Home Lighting and Accessories, the trade magazine for lighting retailers. The site contained a directory for manufacturers, manufacturing representatives, and some distributors. I also subscribed to the magazine (most trade magazines are available at no charge) so I could keep up with the industry. You can also find trade magazines in Gale’s Source of Publications and Broadcast Media, which is available in larger libraries.

Associations can also be located using the internet in exactly the same way as trade magazines. For the associations related to lighting I found several sources but the best one was the National Home Furnishings Association. The association’s directory for products contained a list of many manufacturers and distributors and a list of auxiliary members had the names of manufacturers’ representatives. Gale’s Book of Associations, also available at libraries, contains the most comprehensive list of associations that I’ve run across.

Trade shows are another good source for finding potential partners because most key market suppliers will exhibit at a trade show. Most shows have directories that list all the exhibitors, what their products are and contact information for each company. Your best bet is to just call the trade show sales office and ask for a copy of last year’s show directory. You can find the right trade shows contacts in trade magazines and at, which is a comprehensive web site directory of both big and small trade shows.

When Marketers are Receptive to a Deal

Marketing partners take on product from an inventor when it helps enhance their overall market presence. Inventors should research the target marketer to understand what sales approach will work best. I’ve listed a variety of reasons that might make the marketing partner be receptive to your offer.

New Market Trends

Downloading music for fees, cell phone conference calls among teenagers, backyard water ponds, and hybrid golf clubs are all new trends where some companies are winners and others losers. For inventors, especially ones that are users of the product, these trends open up opportunities because companies participating in the market don’t know for sure what the fast changing market wants, and may use an inventor’s product to better explore the market. Scrapbooking is a good example: that market went from low to no sales to five billion dollars in sales in a just a few years. Many of the new products in that market came from inventors or others who were diehard scrapbookers-they knew what the market wanted because they were one of those target customers.

Product Line Gaps

Marketers can’t afford a hole in their product line because companies avoid having multiple sources of supply, which is expensive and complicated. Having an incomplete product line causes companies to dump one marketer in favor of another marketer with a complete line to keep hassles and expenses down. Limited supply sources is even more important to service providers, since both companies and consumers tend to prefer just one supplier. A potential marketer will be receptive from a proposal from an inventor who fills in a product line. Filling a product gaps causes the marketer to get all of his products or services into more outlets, thereby increasing sales across the board.

Improved Margins

Distributors and retailers might sell a product at a 30 to 40% margin. If the distributor commits to a three year deal for an exclusive selling arrangement he might receive an additional five to seven percent margin, either as a discount or as a share of the profits. That’s a good deal for distributor.

Increased Revenue

Certain functions are critical for a marketer to continue, such as newsletters, service support, or sponsorships of events, to keep connected to their customers. But often those activities barely break even in profitability for their companies, and the marketer is looking for ways to create new revenue streams to help cover all of their fixed marketing costs. Small companies, who have trouble creating enough revenue to afford an effective marketing program, might add an inventor’s product to build up their revenue stream to help offset these fixed marketing costs.

Change in Top Personnel

New management is always looking to make an impact on their employees and the market. They will go out of their way to look at new ideas and concepts from inventor/entrepreneurs in the hope that they might have an idea that will sell. This situation is especially advantageous for inventors because they can often get right to the top management people in the company.

Unable to Fund Their Own Introduction

Sometimes the best marketers to approach are mid to small size companies that lack the resources to introduce a product on its own. Look for companies in the market that feature mostly accessories or peripheral equipment or services for companies and can’t afford a major introduction. With the work you’ve done developing your idea, and the other resources you bring with you, you and the marketer can succeed together.

Choosing the Best Marketing Partner

Determine your investment required to manufacturer the product.
Determine if the marketer is capable of delivering annual sales levels 15 to 20 times your investment, otherwise you won’t be able to recoup your money.
The project should represent a 10 to 25% increase in sales to the marketer. If the project is less than 10% it will be hard to generate excitement in the marketer as the project just won’t have enough impact. A 10 to 25% increase will make a significant difference to both the company sales totals and bottom line.
Potential targets have several of the characteristics that make marketers receptive to a deal.
Types of Deals for Marketers

Inventors’ deals with manufacturers can be set up in a number of ways. I’ve listed an array of deal structures you can suggest to marketers to find the one that suits them best.

Firm Purchase Commitment

The simplest inventor deal is a two to three year purchase commitment that’s large enough to help the inventor sell all the products it can afford to make. Retailers are a good example of a company that will do this, as well as distributors or integrators, who buy your product and then include it in as a component of their own product. An exhaust system manufacturer, for example, is an integrator who might buy large volumes of an innovative component from an inventor that it will incorporate into its final product.

Firm Purchase Agreements in Return for Considerations

The agreement might call for exclusive rights nationally or in a territory for either a short time or it could be for the duration of the agreement. Rather than a total exclusive agreement, the consideration might be that certain features or applications are exclusive to the marketing partner. For example a chain of skateboard shops might have exclusive rights to a new style of polyurethane wheels on a skateboard, but not exclusive rights to the entire skateboard line. Agreements also can be entered with price concessions in additional other considerations. In return for a firm long term agreement you might have to give up both, and might also need to offer protected pricing, which you can only raise under certain restricted circumstances.

Private Label Agreements

A private label agreement is really no different than the first two options, except that rather than branding your product or service with your name, it is instead branded with the marketer’s company name. For example you might sell your skateboard wheels with the name of the distributor or retailer on the box. This is the deal that most often works if you are selling to a marketing company that sells products from overseas and other small manufacturers.

Outdoor Education Camps With Programs

Summer camps are special camps arranged for people to enjoy their vacation or tour in any adventures. Summer camps comes up with special offers outdoor education camp, leadership camp, science camp, awareness camp and many other social welfare schemes are offered to the public for reasonable prices. Outdoor education forms major part of the education and it is more required for people. Outdoor education is considered has important and essential requirement for most of the people and they fetches more demand among the people. Outdoor education is created and offered specially for kids, children and adults.

The main purpose of estimating and offering outdoor education is to develop self confidence and self esteem among the people. The outdoor education activities, outdoor education courses, outdoor education programs are offered to kids, children, adults by outdoor education schools or outdoor education centers. Outdoor education camps are conducted either inside or outside classrooms. Outdoor education forms major part of the education system and it is more important to be known by the people to come up with every possibility in life. Most of the parents feels better that their children should be aware of outdoor education programs offered and they should compete with outside world.

Outdoor education activities or outdoor education courses are provided by more number of outdoor institutes or adventure outdoor schools. An outdoor education course, outdoor education programs initiates cooperation, coordination, team building, goal settings and spirituality among the students and others. Outdoor education camps are provided by more number of outdoor education institutes or outdoor education schools for reasonable and affordable prices. The outdoor education camp provided will be more worth and valuable for the students who obtains and they are provided under complete knowledge and experience.

Generally, adventure outdoor school or outdoor education schools provides outdoor education activities, outdoor education courses, outdoor education programs to kids, children and adults under prescheduled, guidance and procedures. With regards to qualified, professional and expert outdoor education instructor, outdoor education programs will be offered. Under proper guidance and precautions, outdoor educations will be offered to the people to enable them to know the required outdoor education provided. More number of kids, children and adults are obtaining the outdoor education programs offered.

The outdoor education professionals, experts or instructors guide the kids, children and adults in efficient manner. Generally, outdoor education programs and outdoor education courses are offered to students based on age group, duration of course offered and kind of outdoor education program selected. The outdoor education camp offered will be creative, enthusiastic, innovative and technical appraisement for the students hindering. Outdoor camps will be offered to the students for reasonable price consideration and they are offered by more number of adventure outdoor schools.

Ethics in Business

Sustainable advantage of an organization can be determined by its ethical capability. Ethical capability of an organization is its duty to do what is right. Some organizations such as Enron, Sathyam, and Tyco etc have made false statements in their accounts and cheated both the stakeholders and government. These kind of issues gave rise to the importance of business ethics in business schools all around the world.

Sustainable advantage can be defined as the beneficiary element that determine the long term objectives of an organization, where objectives would be the economic development that generates wealth and meets the needs of the current generation while saving the environment, so future generation can meet their needs as well. There are number of factors that determine the sustainability of an organization, which are its ethics, strategy, employees, financial capital etc. in present scenario, human resource of an organization considered to be its competitive advantage, but it will not provide sustainability. Sustainability of an organization will depend on the impact it has on the people, in the form of trust, honesty, integrity, respect, quality and responsibility. Organizations with poor sustainability will fall back as happened in case of Enron and Sathyam.

Enron was an American energy company founded in 1985 by Kenneth Lay after merging Houston natural gas and internorth( citetation). In early 1990′s Enron sold electricity at market price. At around the same time US congress passed a bill regarding the deregulation sale of natural gas which favored Enron to sell energy at higher prices. In 1992 Enron was the largest merchant of natural gas in North America. Online trading model developed in November 1999 known as Enron online has developed and extended the abilities to negotiate and manage its trading business. By 2001 Enron had both owned and operated gas pipe line, pulp and paper plants, broad band assets, electricity plants and water plants internationally. Enron stock was priced at US $ 83.13 and market capitalization exceeded US$60 billion, and Enron was rated the most innovative large company in America in fortunes most admired companies survey. By the end of 2001 the Enron scandal was revealed. The CEO Jeffrey Skilling with some of the executives have hidden billions in debt from failed deals and projects. Chief financial officer Andrew Fastow and the other executives were able to mislead the board of directors and audit committee by presenting them psydo account statements. Once the scam was published the Enron stock priced at $90 per share in 2000 plummeted to less than $1 by the end of November 2001. This fall in stock value has caused at $11 billion loss for its share holder. The employees of the organization received a limited amount of their salary and pension when it was bankrupted. Several law suits were filed against the company CEO and other executives.

Similar is in case of Sathyam computers, which is termed as the Indian Enron scandal. Sathyam computers were an information technology company which produces software’s headquarters at hyderbad, India. Its chairman Ramalinga Raju produced an account sheet which has a 7000 crore fraud. The chief auditors were also not able to identify this adjustment. As a result of this scam the employees lost their job and chairman was jailed for fraud.

These two cases throw a light on how an organizations as well as economy of the country or in large the world can be impacted with their unethical practices. That, if the organization does not practice ethics will not have sustainability.

Need for the business ethics: for the following

1. Business operates with in the society

2. Every business irrespective of size exists more on ethical mean or in total regard to its social concern to survive long.

3. Business needs to function as responsible corporate citizens in the country.

Business is a part of subsystem of a society, therefore its functioning should contribute to the welfare of the society. If the business earns social sanction of the society, where it exists then it would be able to survive, develop and excel in activities, because only through earning social sanction the business can get loyal customers. Loyal customers are sustainable advantage and therefore can survive in market without which it will collapse and die away. Large organizations put more interest on public, the managers are eager to have public opinion and always seek to maintain a proper image of company in their minds.

Now a day’s minimizing profit is not the only priority of business, it should have sustainability, which can only be achieved through ethical practices. Any organization big or small should follow ethical practices as it brings in a sense of social responsibility which eventually provides sustainability to the organization. Business should also be a responsible corporate citizen which does not allow narrow mentality goals and motives.

Cross culture variability

Ethical practices in a country or society will depend on various factors such as religious, beliefs, historic, traditions, social customs, and existing political and economic rules or policies. For example in Asian countries such as Japan, China etc loyalty to work groups and corporations has strong ethical values. This kind of ethics has been brought down through centuries long traditions, therefore one does not think of oneself but rather think of family, government and others involved with him, thus providing social responsiveness.

Nature of ethics

The concept of ethics deals only with human beings, as they only have the freedom and means to choose free will. Human being can distinguish between good and evil, right and wrong, and just and proper. For example a Japanese employee believes that it Is unethical on his part to attend an interview with other company when he is still with the current company. So human can fix a goal and the means to achieve it. Ethics is also science that nowadays has become a set of systematic knowledge about moral behaviour and conduct. Ethics deals with human conduct which is voluntary and not forced by any person at any circumstances.

Business ethics and profits

The cases of Enron and Sathyam makes a point that ethics and profits are opposed to each other, as when an organisation is ethical it makes short term profit and if the organisation is unethical it makes huge profit. The same cases prove us one more thing that is it makes huge profit unethically but will not sustain in the market. Ethical companies not only make profit but also overcome their competitors and other turbulent changes happening through out the years and have contributed to social welfare. Ethical companies have social responsibilities which allow them to flourish undiminished and make profit. Tata group of companies is one company which follows ethical practises. It is said that the chief executive officer of Tata is also its chief ethics officer. Some of the ethical policies followed by the company include national interest, support from open market economy, gift and donation for social cause, political non alignment, health safety and environment care, quality product and service and regulatory compliance etc. Ratan Tata the present chairman of Tata group has declined from airline industry because he was told to bribe then minister to enter the business, which he claimed to be unethical and against the policies the group follows. His predecessor JRD Tata had set up the first commercial airlines ‘Tata Airlines’ in India which was later overtaken by the government of India and named it as Indian airlines. So besides being a pioneer in airline industry they were not able to procure it because they felt it would not sustain them and it would bring a bad image for the company. This is the reason why people have great respect for Tata group and their ethical practices and policies have created brand loyalty which has helped them to survive in market even though many competitors came.

Cross cultural contradictions

Ethical policies become a problem when the companies are not able to do business at home, therefore the other societies where the ethical policies are liberal or works in their favour. At home they are not allowed to sell products because it is unethical to use unsafe products but they may sell it in other countries where the ethical standards allow them to sell these products. It happens especially with pharma products. Some factories which emit pollutant gases are set up in neighbouring countries because ethical standards at home do not allow the factory to run business. These pollutant gases emitted are dangerous for people and the environment. Still it is ethical in certain countries. These kinds of issues give rise to cross cultural contradiction and exploitation. These issues which arise become difficult for the managers and firms to solve. Therefore the business has responsibility for their country but to four major groups they are society, employees, customers or consumers and investors.(example drugs)

Factors influencing business ethics:

Leadership, strategy and performance, individual characteristics, corporate culture and environment

Leader is a person who leads the people towards achieving a common goal. Leader can be good or bad, great or small they arise out of the needs and opportunities of a particular time and place. Not all leaders are considered to be perfect in their decision making because each and every decision they make will depend upon the character of person which differ from person to person. Character of a person includes their inborn talents, learned and acquired traits which were imposed upon them by life and experience. Leaders are models and mentors to their followers therefore they follow the path way set by their leaders. In a large organisation the top level managers or CEO are considered to be the executive and supervisory leader. The CEO should have strong commitment towards ethics and ethical conduct and should give a constant leadership in renewing the values of an organisation. They play a key role in creating, maintaining and changing the ethical culture. It is necessary for the leader to set good examples, and follows ethics. One such good leader is JRD Tata who set a good example for his successor and they still follow it. Where there are good leaders there will be good ethical practices in business.

Corporate governance: is the set of systems and processes that a company follows to ensure that it is in the best interest of the stake holders. Stakeholders are the shareholders, employees, customers, creditors and the community.

Sustainability has three components according to john elkington’s triple bottom line concept they are economic, social and environmental. According to elkington the business does not have one single goal of attaining profit but to extend the goal set by adding environmental and social values. Thus sustainability has become the new goal set by the organisation.

Environmental perspective: natural resources.

Economic perspective: about the future generation.

Social perspective: over exploiting of employees and not providing equality in gender employment, caste creed and religion based employment employing child labour.

Organisational culture: is the set of shared values, beliefs, goals, norms etc that prevails within an organisation. The organisational culture emphasis on ethics but as it grows it may change, as in the case of tyco where its organisational culture supports unethical practices. If the company makes huge profits in unethical way then individual who joins the organisation would also have to practice unethical things to survive in the company. As in the case of enron where many executives and managers knew that the company was following some illegal and unethical practices, but the executives and the board of directors did not know how to make the ethical decisions and corporate ethical culture. Thus they fall back and managers have to pay in the form of fines and imprisonment.

Business ethics is the application of ethical principle in the organization or business. An organization should produce or make its own ethical cultures, but this ethical culture formulated should be drawn from the concept of what is ethical to all and not what is right for the organization itself. The employees of the organization, also has to follow the same ethical principles. The organisation being ethical will provide certain social responsibilities such as they do not harm the stake holders, the general public and the society as well. “business that treat their employees with dignity and integrity reap rewards in the form of high moral and productivity” (Frederic, Post and Davis).

There are three major types of ethical issues that arise in a business they are, face to face ethics, corporate policy ethics and functional area ethics. Face to face ethical issues happen between the employees of an organization in their day to day organizational life. the employee face these ethical conflicts when their personal standards differs from what their job demands. Corporate policy ethical issues happen in the basic operations of a company. The top level management including the board of directors and CEO’s are responsible for ethical practices of the organization. Functional area ethics issues arise at all functional levels of the organization. For example in the accounting department, if unfair pressure is put on employees to deliver an audit report which has been altered or not showing current accounts of the organization would be un ethical, as it does not follow the standards and policies set by the organization.

Causes for unethical issues:

There are many reasons for an organization to follow unethical practices they are personal gain and selfish interest, competitive pressures on profits, business goals and personal goals, cross cultural contradictions. When an employee gives more importance to his greed or concern for his personal gain rather than any other concerns, irrespective of the harm it can bring to the organization is termed as unethical practices that arise due to personal gain and selfish interest. When a company has tough competitors in a limited or static market; it may engage some unethical practices just to be in business or to protect their profits. If the organization uses some unethical means to achieve its goal that is unaccepted by its stakeholders will give rise to ethical issues under business goal and personal goal. Here the organisaiton has set a goal that would conflict with the personal goal of its stake holders. Under such conditions the individuals involved have two choices either to follow the ethical ways of the organization or “blowing the whistle” on organization.

Environmental perspective relates to the exploitation of natural resources in business. The company should make sure that the natural resources are not exploited; it should sustain the resources so that the future generation can also enjoy them as we did. One such example is the restriction of fishing in the North Sea, to sustain the availability of diminishing cod fish to the consumers.

Economic perspective of sustainability relates to the economic growth and fall in the society. The short term adjustments made by the companies such as bribes and cartels will only be for a short period of time, it will never achieve a long time sustainability the organizations attitude towards the environment in which it is embedded. If the organization does not pay taxes are said to behave unethically similar in the case of organization that does not give donations to public institutions such as schools, hospitals, police and other justice systems.

What Can You Do With A Degree In Nutrition?

Earning a degree focused in nutrition can have many potential career paths other than becoming a nutritionist. There are six main types of nutrition paths to choose from, including teaching nutrition, public health nutrition, nutrition consulting, clinical nutrition, food science, and food service management. Most nutrition jobs should fall within one of these categories.

A degree in nutrition could help individuals land employment as a public health official, dietetic consultant, school food service director, quality control manager, food distributor, or wellness coordinator. Individuals may be employed through health maintenance organizations, school systems, food manufactures, wellness centers, and exercise and fitness centers. Government agencies also have the potential to employ those with degrees in nutrition. Some of the government agencies could include Women, Infants, and Children (WIC) Nutrition Program, SNAP- Supplemental Nutrition Assistance Program, Department of Health, and U.S. Public Health Services.

While earning a college degree, individuals will most likely be required to study a wide range of courses to gain a well-rounded education. Students could be expected to take courses related to nutrition, consisting of anatomy and physiology, introduction to food science, sociology, bacteriology, chemistry, and biochemistry. By completing an internship, individuals are able to gain hands on experience in the nutrition field before committing to a job or while still in school. Internships can serve as a great way to determine where your interests are, and if obtaining a career in this field is a good fit.

It is important for individuals wanting to succeed in a career in nutrition to possess skills such as organization and planning, strong verbal and written communication, proficient math skills for weights and measures, and interest in the well-being and health of others. To be successful working in nutrition, individuals may be required to advise patients in practicing good nutrition, monitoring diet modifications, and assessing health plans. Those with a degree in nutrition should also be able to monitor food safety conditions and create menus for specific dietary needs.

Depending on your place of employment and job description, individuals with a nutrition degree may be asked to create visuals aids and nutrition manuals that could be useful in teaching. Companies dealing with food service may hire nutrition graduates to create meal plans, ensure food safety, or develop new food products. Salary potential can depend on more than the actual job, but also education level, years of experience, and location of employment.

How to Pursue Online Nutrition Programs

Nutrition science a popular topic

One of the popular subjects in the curriculum of various educational institutions is nutrition science. With increased awareness of nutrition for the upkeep of the health of the individual, now more and more people pay regular visit to the nutrition experts to seek their valuable advice on various issues like nutritious diet, calorie oriented food and on such other related topics. As a result, nutrition technology has become one of the preferred subjects for study.

Nutrition program as a profession

Of course, there are several colleges and other organizations which teach nutrition technology as a part of the curriculum. At the same time, many institutions have started online nutrition programs for the benefit of those who are unable to attend the in house training programs. These online programs are conducted under the supervision and guidance of experts in the field. Many of these institutions teaching online nutrition programs have been accredited to appropriate government bodies. These online institutions teach as per the syllabus prescribed by the concerned authorities.

Course content

The curriculum normally is based on the credit hours. The credit hours depend on the course the student has chosen. For example, a diploma in nutrition science has 30 credit hours. On the other hand a bachelor course has 45 credit hours. These online programs also allow for specialization in nutrition science. Some of the popular fields of specialization include nutrition for sportsmen, nutrition for children, and nutrition for elderly people and so on. There are also several therapeutic nutrition programs like for those suffering from high blood pressure or for those who are obese or diabetic. Normally, students taking up online nutrition programs are taught by using the digital canvas. This helps to create a virtual classroom atmosphere for the student. The student is taught on various issues like human anatomy and physiology, application of nutrition principle for treating various ailments, nutritional therapy and also on counseling patients.

Offers better prospects

The duration of the course is normally nine months to one year. This of course, depends on the course the student has opted. At the end of the course, the students will have to undergo comprehensive examination. Normally, the student is required to undertake the examination in person at the designated place, date and time. Eligible students can opt for higher studies in nutrition technology like masters degree. The course fee varies from institution to institution. Some of the institutions also help the student in finding a suitable placement. Many of the students who have completed the online program on nutrition are of the opinion those who have taken up course at an accredited institution will have brighter chances of securing a suitable placement.